At Allure, we know that interior design is a mixture of science and beauty.
If that sentence sounds a little funny to you, let us show you exactly what we mean. When most people think of interior design, they think of choosing colors, picking out beautiful furniture, and deciding which drapes should be hung over the windows. While this is true, there is also a WHOLE other aspect that you probably didn’t even realize was happening. And that’s where the science of it all comes in. Interior design is about beauty, yes, but it is mostly focused on function. It’s focused on opening up space to make the most efficient use of a room. It’s about framing the window so that it looks bigger and lets in more light to the rest of the room. It’s about choosing the angle of the furniture that is dynamic, beautiful, and efficient. Alas, the mixture of beauty and science can make ALL the difference when trying to sell a home, and here’s why.
Show Potential Buyers What They Want
When getting a home ready to sell, keep in mind that they may not know what they want in a home, which might make potential buyers indecisive, and ultimately, flakey. The good news is that because you are selling the home, you get to be able to show them EXACTLY what they want before they even knew that they wanted it! You’re not selling a house with four walls with concrete and wood planks. You’re selling a lifestyle. That gorgeous, plush duvet draped on the master bed that is washed in the rays of the Arizona sunset? That could be the buyers’ FAVORITE place to relax with a hot cup of tea and their favorite book. That huge, colorful, unique cow painting in the kitchen could be their new favorite accent piece for their brand new kitchen. (That is actually a true story from one of our clients… the COW painting SOLD the house!) Interior design opens up the buyers’ eyes to the possibilities of the home, and it’s your opportunity to give them that vision.
Turn the Ordinary into the Extraordinary
If you are selling your home and you assume that the buyers will be able to see the potential of the house just from your discussion and walk-through of an empty or even a messy, lived-in home, you will be disappointed when your prospects turn and walk away, right into the welcoming arms of a realtor who is able to physically produce evidence that the house can turn into a haven. With interior design, you can turn an ordinary bathroom into an extraordinary piece of art. You can turn that tiny kitchen into a cozy cooking space. Interior design intentionally opens up the space and shows buyers how the home can be beautiful and functional. Isn’t that exactly what buyers are looking for?
Buyers will pay more for a more beautifully designed home
You heard it right! According to research, buyers are actually willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home. When it is designed beautifully, it looks like a more high-quality home and buyers will pay more to have it. It’s as simple as that.
The next time you’re wondering if you should hire an interior design or a professional stager, just remember that this is your ultimate chance to truly amaze your potential buyers and show them exactly what they never knew they needed. Contact Allure Home Staging and Design today, and let us bring the magic.
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